Everyone talks about selling high, but how do you do it? Beyond your organization’s rolodex, how do you do it in a repeatable, sustainable way?

How do you get to the EVP Retail Marketing, or the SVP of Governance, or EVP of Branch Banking, EVP of Global Infrastructure Services; SVP of Enterprise Information Architecture; or CTO?

On this page learn about:

Earning the right to meet with key executives
- Understand that executives want to talk
- Respect their time when proactively approaching executives
- Focus on impact in your messaging
- Let them connect the dots
- They don’t have time to lie
Respect your contact data
Rethink traditional strategies
Deliver your message via a letter
Throw out your copy writing rulebook
Turn Gatekeepers into Guides
Preparing and executing your meetings

A warning: Some of these comments are designed to be contentious. We want them to be evocative and make you recheck your assumptions.

Meet Key Executives continued...